The perfect pairing: Agility & Diffusion of Innovation Theory

12/6/20223 min read

Agile Methodologies + Diffusion of Innovation Theory = 🤩

When it comes to the spread of new ideas and

technology Agile Methodologies provides a

framework for quickly and effectively managing

these five stages. By breaking down large projects

into smaller sprints and testing throughout the

process, Agile Methodologies enables teams to

move through each stage quickly and efficiently.

It’s like watching a domino effect; once the team has created awareness around a new idea or innovation, they can rapidly progress to evaluating and trialing it in each sprint, allowing them to quickly reach the final stage of adoption.

Have you ever wondered why some ideas take off like wildfire, while others fizzle away? 🤔 It's all part of the Diffusion of Innovations Theory which looks at how innovative ideas are adopted within a system. It turns out that not everyone adopts at the same speed with some people jumping on board as soon as they become aware of the idea and others taking their time to evaluate it before finally deciding to trial or adopt it. This theory answers questions on how ideas, information and innovations diffuse through a system and what drives people to adopt new ideas.

Now this is where Agile methodologies come in.

By leveraging Agile techniques such as user feedback loops and rapid prototyping, organizations can better track how their customers are responding to new ideas, allowing them to make changes faster and reach the adoption stage sooner. With an Agile approach to innovation, teams can shorten the time needed to move from one stage to another. Agile methodologies have revolutionized how companies think about product development and implementation by making it easier for ideas to spread faster. By adopting Agile methods, teams are able to quickly identify customer needs and develop products or services that meet them — thereby strengthening the diffusion of innovative ideas within a system. Agile methodologies merge with the Diffusion of Innovation model as it allows for multiple rounds of fast iteration (trial) which enable teams to quickly evaluate the merit of a given change or feature which can then be adapted or discarded easily without any significant cost. This way teams can innovate quickly while still minimizing risk and staying within their budget. Think about it like this. The idea of “agility” has been around for years, but it only recently became popular with software development teams. This is because agile methodologies took time to spread and be accepted by those who were ready to try something new. People go through these five stages before adopting a new idea:

1️⃣ Awareness - In this first stage, let your team know what the end goal is and how they can help with their inputs during the product cycles to make it a success.

2️⃣ Interest - With knowledge acquired in Awareness, teams should be ready to be creative and take actionable steps towards the goal. It's important to hear everyone out and accept constructive criticism during this phase.

3️⃣ Evaluation - Product teams must develop a shared understanding of the ideas and how they fit into the bigger picture. It's time for decisions now which you'll have to evaluate carefully with everyone involved.

4️⃣ Trial -This is the stage where trial & error come into play. Ideas should be put into practice and risks should be taken to test out their effectiveness.

5️⃣ Adoption - Once everything is tested & implemented successfully, teams should be committed towards using these ideas throughout their future process cycles for higher efficiency & productivity,

The key takeaway is that companies need to anticipate and adapt to how their customers adopt and use new ideas. With Agile Methodology, organizations can measure customer feedback at each stage of the innovation process – from awareness and adoption. This helps them better understand user behavior and identify potential barriers to adoption. By keeping close tabs on these metrics, organizations can stay ahead of the curve when it comes to innovating and launching successful products/services. That’s why Diffusion of Innovation Theory can be a powerful tool for companies looking to stay competitive in today’s ever-evolving market.

Innovation paired with Sustainability
Innovation paired with Sustainability